Growth marketing through chatbots

Here, the chatbots behave a little differently outside the office hours when there is no human agent back-up. The chatbot initiates conversations with every customer and tries to solve their issues. The chatbot does this by solving customer queries through two actions — automation and deflection. The combined efforts of your sales reps were effective enough, but now you’re thinking that overall efficacy can increase even more with the addition of a chatbot. Rather than answering questions about a product’s pricing or where to find a company’s return policy, these bots are here to entertain.

But while chatbots are super useful for providing customers with quick answers, they can also play a huge role in your marketing strategy. This has prompted global brands to adopt chatbots for providing customer service, and more accurate product recommendations. Moreover, marketing chatbots can send users promotional videos, blog posts, and recommendations based on their geographical location, interests, and past interactions. If you’re not all-in with building marketing chatbots, run, don’t walk, to get started.

LET’S CHAT ABOUT LEAD CAPTURE & SALES OUTREACH FOR YOUR BUSINESS

According to Outgrow, 58% of B2B companies are using chatbots on their sites in 2021. Some of the benefits that those businesses are seeing include 30% reduced business costs, up to 67% increased sales, and a 55% chance of generating better leads. Also, these chatbots can analyze responses, identify patterns, and even measure sentiment, providing marketers with a clear understanding of their customer’s experiences and feelings. By automating routine tasks, AI chatbots can simplify the buyer’s journey leading to improved conversion rates and customer satisfaction.

They can easily become a part of your marketing creativities and help you push your clients through the sales funnel. As AI in chatbots is becoming more mainstream, brands are leveraging this chatbot marketing technique to provide product recommendations to prospects based on their buying behavior and preferences. Product recommendation chatbots help grow the brand image since brands are basically providing a virtual shopping assistant through the chat widget.

Product Recommendation

Unlike human customer service representatives who work within specific hours, chatbots are available 24/7. This means that customers can get assistance or make inquiries anytime, anywhere, making it convenient for them and improving their overall experience with the brand. Using marketing chatbots can help provide better assistance to visitors on your website. With the help of direct prompts like ‘Feel free to ask any questions’ or initiating conversations, an introduction video, etc. The bot can even be trained to ask further questions about the user to get basic details like email id or qualifications.

Read more about https://www.metadialog.com/ here.